Let’s be honest. There are some things in life, that no matter how hard we try, we are never going to achieve.
I, sadly, will never win The Voice.
I’ll never be an extra on Grey’s Anatomy. (Though I can still dream.)
And I’ll never be a professional netball player.
Somethings just don’t happen.
On the other hand, sometimes life does throw you a fun little opportunity, and you roll with it, just because you can. Which is exactly what happened to me the other week. And so, with great pride, after this post, I will now be able to declare myself:
A Fashion Blogger.
Hold on to your hats people, EssentiallyJess just got cool
Now I’m going to preface this post by saying, I received a shopping credit, and I’ve also got the opportunity to win an all expenses paid trip to Melbourne, for the sole purpose of shopping. Thus solidifying my fashion blogger status, well and truly in concrete.
Having said that, I would never have entered the competition if I hadn’t had at least some interest in the fashion at stakes.
As a brand new fashion blogger, I’m determined to take clothes very seriously!
So seriously in fact, that I created a fool-proof way to become a fashion blogger overnight, (based entirely on copying other actual fashion bloggers, and making stuff up), and I’m sharing my tools with you today.
And with that, I present:
Step 1. Fashion Bloggers know the Store.
Being new to the world of fashion blogging, and having lived under a proverbial clothing rock for, apparently, ever, I had missed out on the fact that there was a brand even called UNIQLO. But there is, and it’s huge. (That’s the technical term.)
UNIQLO (Short for Unique Clothing) is a Japanese clothing brand, that has extended onto the global market, recently opening their first Australian store in Melbourne, with a Sydney based one planned for later this year. Their mission is to create quality clothing that won’t break your budget and will extend from one season to the next.
They cater for the entire family from onesies for infants, right through to men’s and women’s clothing, underwear and accessories. Their range includes funky t-shirts with designs based on modern art, heattech clothing designed to always keep you warm and toasty, and the more demure yet classy styles that come with cashmere and extra fine merino.
When it comes to clothes, I’m reasonably fussy. I want things that are comfortable, affordable, reflect me personally, and don’t make it look like I’m trying to smuggle two small elephants in to my back pockets. I was really impressed by UNIQLO. Their online range could be bigger, but they have a lot of fun stuff that appeals to me personally, and the prices are fantastic.
The quality for price is even better.
Ethical production is also something I take into huge consideration. I researched UNIQLO’s standards, and came up with one negative article, and three positive ones. I think, like most companies there are areas they can improve on, but the fact that they deliberately create clothes to last multiple seasons, is a huge positive in their column.
Step 2. Fashion Bloggers understand that style is more than what’s ‘in’ right now.
I have no idea what I’m actually ‘supposed’ to be wearing right now. None at all.
I do know however what I like wearing, and so I wear that. I used to say this just because I had no idea, but I now (especially since being a fashion blogger), wholeheartedly believe that if you’re comfortable in your clothes, and they reflect you personally, then you can be stylish.
And that may even extend to ugg boots, if you so choose.*
Step 3. Fashion Bloggers know how to take good pics of themselves.
(I may still be working on this point…)
Being a successful fashion blogger is all about being comfortable in front of the camera. It’s about knowing the right angles that make an outfit really flattering, and the best light to de-emphasise flaws.
I also like to believe that good fashion photography is just as much about interpretation as it is about skill. And my work…. well it’s very interpretative.
Step 4. Fashion Bloggers inspire others to find their own ‘inner fashion blogger.’
It’s not just enough to be comfortable in who you are; a good fashion blogger is always about sharing their tips, their ideas, and the love, in order to help you be more comfortable in who you are.
Which is why, in my first official gig as a fashion blogger, I’m giving all Australian Residents (sorry everyone else) a 20% discount off the already really reasonable prices UNIQLO has on offer, so that you too, can embrace your inner fashionista.
Just use this exclusive code, which is valid until 12pm Australian Eastern Standard Time, Monday the 7th of July.
So tell me, how do you score in the fashion blogger stakes?
Do you have what it takes to take strangely angled pics of yourself in public?
Have you checked out the awesomeness that is UNIQLO?
*I don’t wear ugg boots in public, despite how good they look with these pants**
**Ok I’ve worn them to the fish and chip shop.