It may have escaped your notice, but when I am into a TV show/movie/book, I’m into it in a big way. Someone questioned my devotion to the show Friends about a month ago, and I have since spent much time proving once and again, that I know it inside and out, by quoting episodes constantly.
It’s a little bit sad really. 🙂
Anyway, at the moment, I have fallen in love with The Hunger Games all over again. I blame it on seeing the second movie last week, and then with Boatman away for the week, and an inability to sleep because of it, I have been re-reading the series again. I fall asleep every night thinking about the horror of a world where you have no power at all to change your circumstances, and where your life is nothing more than a commodity for someone else’s entertainment.
Now a really good blogger, or perhaps human being, would be writing a post about how in reality, our world is actually very like that in so many respects; the rich have everything and squander their wealth on pointless items, and the majority spend most of the day thinking about how best to get food.
I however, am not that blogger, or human being. Not today at least. 🙂
Nor am I like Katniss Everdeen, the reluctant hero who was drawn into a fight that she never wanted to join.
No today, I’m much more like Johanna Mason, victor of district 7, who was angry at the complete control the Capitol had over her life.
And by Capitol I mean Facebook.
And by life I mean blog page.
It seems to me, that just lately, or in fact ever since it became a public commodity, Facebook is making it increasingly harder for page owners to get their content seen by their likers. The pressure to pay is mounting, and the constant fight to see any kind of organic growth is downright depressing. The more I think about it, the more obvious it is that the way FB is running, is directly coincidental with the plot line of the Hunger Games.
And here’s why:
- Remember in the start of the second book, and President Snow shows up to Katniss’ house to tell her about the coming revolution? Well it wasn’t so long ago that some guy from Facebook actually called me (I know right?) to see if they should send out a copy of their marketing package, and “would I ever spend money to promote my page?’ I thought he was being nice, and said ‘thanks, but no,’ and since then it’s been down hill ever since. Now I realise it was all a sinister plot to force me to part with my money, by deliberately making page likes harder to get. You have to play along with the Capitol, or the consequences will be dire. image credit
- They are starving us out. Just like in the books, when the ceasing of work or food availability forced the districts to comply, the amount of likes being awarded is so slim it’s clearly being rationed out. The obvious solution as far as
the CapitolFacebook is concerned, is to pay for new likers. And if you don’t they appear to be making it hard as hell for you to get out there.image credit
- The idea of The Hunger Games, is to provide enough of the idea of hope (i.e. there is always a victor), without actually granting any. FB employs the same tactics with its milestone idea. On the top of the page dashboard, there is a lovely little tab letting you know how long you’ve got to go to reach your next milestone; if in fact you ever reach it! I’ve found this last milestone of mine (1000) the hardest to get to. As soon as a new liker pops up, another one disappears almost immediately. And I could handle it, if it was genuine people just having enough, but when friends, family and most importantly ‘engaged’ members of the community suddenly discover they don’t like me anymore, I call foul ball. Not cool Facebook. Not cool. You’re not much better than the game makers calling in the victors for a second round in the arena.
- The Hunger Games exists to pit each district against each other, which also seems to be the latest thing on FB. The other day I got a notification ‘someone has listed your page as a page to watch.” Of course it didn’t tell me who, but suddenly I was all suspicious and wondering if I should be ‘watching’ other people’s pages. The idea of this, as FB puts it, is so that you can keep up with the growth of others. But what they are really wanting is for us to all get highly competitive and pay so that we overtake ‘the competition.’ In business that might be a smart tactic, but in the blogging community that’s not serving to build any kind of relationship.image credit
- Ever noticed how in the districts, there is no communication with other districts at all? That’s what the page reach feels like on blogger’s pages these days. With 996 likers, how is it possible that only 4 people can see one post? Unless all my likers are much more self-controlled with Social Media than I am. 😉 Obviously we all have particular audiences that we will connect with mostly, but it would be nice to have the hope at least of branching out to others occasionally. These days the idea of a viral post is about as plausible as Katniss winning the games twice. In other words, we’re going to need a lot of people on our side.
Now maybe I suck at FB, and I deserve all the lack of love, and I’d be prepared to accept that, except that I’m hearing the same thing from everyone I speak to.
My only solution is this; I’ve got my axe, my trident and my bow, and I’m arming myself with the best content I can think of, and hoping it won’t miss. They aren’t getting a dollar of my money, no matter how dire it gets.
Bring on the revolution. 😉
*NB This was all very tongue in cheek. Yes FB is annoying me, but it’s a total first world problem, and of course they are nowhere near as awful as The Capitol 🙂
Do you have a FaceBook page?
Are you finding it harder and harder to reach your audience?
Linking with Grace